Interstitials dominate the mobile advertising landscape, presenting a unique challenge and opportunity for both publishers and advertisers. These full-screen ads appear at natural breaks in user engagement, offering a powerful way to capture attention. While some argue that interstitials can be intrusive, their ability to deliver high exposure make

Native advertising has become an increasingly popular way to engage users while remaining unobtrusive. Leveraging this powerful technique requires a deep understanding of user expectations. By creating native ads that are both relevant and appealing, you can proactively connect with your target audience. A key aspect of successful native advertisi